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Eventually, Facebook may know more about your intimate habits than your best friend. This means that whoever has access to the data can market directly to you in ways that take advantage of this deep, intimate familiarity with literally your likes. This should be obvious to anyone who sees how much of their personal lives people are pouring into the public domain, yet, people seem willing to compromise their privacy and few stop to think about the Orwellian implications. The vision he presents makes me think of a spin on the old joke about two such-and-such who walk into a bar.

The future rewrite is more like this:.

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And More…. By Michael H Cohen. Apart form business owners and managers, the book provides enough ideas and information for entrepreneurs to use data to create new solutions and applications for the information hungry market. Prasanna Bidkar is co-founder and partner at RightMix Technologies. He writes about technology, books on non fiction book reviews blog, and Movies and TV Shows on his entertainment blog.

This article was written for Business 2 Community by Prasanna Bidkar. Learn more about writing for B2C. Join over 50, of your peers and receive our weekly newsletter which features the top trends, news and expert analysis to help keep you ahead of the curve. Your Baby is Ugly. Free Webcast: Your Baby is Ugly!

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Toggle navigation Business 2 Community. Image: Why Do Content Marketing? Why Do Content Marketing? Facebook LinkedIn Flipboard 0. Discuss This Article. Add a Comment. Click here to cancel reply. Sign up for our weekly newsletter. And with smartphone activity becoming as common as breathing, customers are now online almost every second of every day.

Data Crush examines the forces behind the explosive growth in data and reveals how the most innovative companies are responding to this challenge. This never-ending onslaught of data is indeed daunting, but the opportunity to capitalize on it all is too much to pass on.


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